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SOLANTIC FLASH MOB SURPRISES FOURTH OF JULY FIREWORKS EVENT-GOERS

ORLANDO, Fla. – (July 5, 2010) – There were the much-anticipated panoramic pyrotechnics, thunderous booms, and lots of “oohs” and “aahs” at the City of Orlando’s 32nd annual Fireworks at the Fountain Fourth of July extravaganza.

However, amidst the fanfare and festivities there was an added – and unexpected – element: FLASH. As in FLASH MOB.

A group of 80 Solantic walk-in urgent care “doctors” descended unannounced on the venue to communicate the company’s value proposition: “Seeing A Doctor Has Never Been this Easy!”

Solantic’s 10 central Florida urgent care centers offer care provided by board-certified doctors, online and call ahead registration options, $5 prescriptions onsite for patients, in-center digital x-ray and lab test services and more.

The Legion of Docs Flash Mob coursed its way through Lake Eola Park, engaging with event patrons and distributing hand fans with 3-d embedded glasses for fireworks viewing, Solantic brand attributes and summer safety tips before disappearing into downtown Orlando as quickly as they arrived.

Twenty lucky revelers who had registered at one of Solantic’s 10 Central Florida urgent care centers for the chance to win a VIP viewing experience had the opportunity to view the procession and the fireworks from the Lake Eola pagoda. “I first started going to Solantic over three years ago when I could not get into my regular doctor and was having an asthma attack,” said Elli Armstead. “Since I started using Solantic my husband and son have also become patients, so it was such a treat for all of us to celebrate the Fourth of July as special guests of Solantic.”

To view pictures of the Solantic Legion of Doctors in action, visit http://www.facebook.com/SolanticUrgentCare

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